Top 10 Best Social Media Marketing Tools

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In today’s digital world people are more connected with the Internet. Nowadays, every business has at least one online presence and most have several. Nowadays, Social platforms like Facebook, Twitter, Instagram are the new boardrooms of conducting the business, creating the customer base, and online projects. Social media plays a very important role in promoting online brands and you must know best social media management tools which suits you. Marketers use Social media to grow their business worldwide.

According to the Social Media Examiner, 80% of marketers report that website traffic has increased by social media. There are hundreds of social media marketing tools are available which makes the lives of social media marketers easier than before. But with so many out there, finding the best which suits your needs can be tough. Don’t worry, I have put together a list of the 10 Best Social Media Management Tools to improve your social media marketing efforts.

Which is the Best Social Media Management Tools in 2024?

Buffer
Sprout Social
Hootsuite
Zoho Social
Crowdfire
Agorapulse
Sendible
Friends+Me
Meet Edgar
Followerwonk

Buffer

Buffer is one of the most commonly used social media marketing tools for your business. It is an internet-based application whose main purpose is to manage social media content. It was the first social media marketing software to introduce the queue publishing system. This queue publishing system allows the users to schedule the content in all social media networks without having to individually post them every time. This application has the ability to connect with all social media accounts and make easier to create and schedule the post. It contains the top post icons which let you compare content. Buffer social media marketing tool has an organized layout which makes easy to keep social media accounts updated.

Also Read: 11 TIPS TO OPTIMIZE YOUR INSTAGRAM PROFILE OR BLOG

Why choose Buffer Social Media Marketing Tool?

There are multiple reasons to choose Buffer as Social Media Marketing Tool:

It manages multiple social media accounts like Facebook, Twitter, and Linkedin.
You can set up your updating schedule
You can use it everywhere with Apps, Extensions, and Extras.
Use buffer on your smartphone also.
It provides 7 days free trial for its Starter Pro Plan and 14days free trial for its Business plan. It also provides a free plan for Individual who are looking to schedule content to their personal social media accounts.

Key features of Buffer

Automated Publishing
Content Management
Multiple Posts and tweets
Social Profile Sharing
Profile Management
Multi-Media Format Sharing
Agency / Business planning
Analytics and Insights
Stats Comparison
iOS and Android Support
Team Collaboration
2 Step Account Login
Post Scheduling
Standard Buffering
Instagram Scheduling

How much does Buffer cost?

Sprout Social

Sprout Social is a Saas( Software as a Service) Software. Its main aim is to promote communication between the business and the people. You can consider Sprout Social as your main go-to tools to fulfill your all social media engagement needs. You can use the Sprout Scheduling queue for automatically scheduling post for you. If you are running an online business, then you can use Sprout Social very effectively for Social media marketing, social media management, social customer services, and social media analytics.

One of the main benefits of using Sprout Social is that you will get a well-organized dashboard, where the subject area is divided into six parts: Messages, Tasks, Feed, Publishing, Directory, and Reports. These sections can help you to know where you stand with your customers and anticipations.

Why choose Sprout Social Social Media Marketing Tool?

There are many more reasons to consider Sprout Social as an effective Social Media Management Tool:

It is one of the most user-friendly social media marketing tools from both management and interaction point.
In single-stream, you will get all your messages.
You can easily manage customer relationships.
It provides 30 days free trial.
It is one of the best social media management tool for small, medium, and big companies.

Key features of Sprout Social

Smart Inbox
Mobile friendly
Collaboration
Publishing Calendar
Data Analytics
Monitoring
Social CRM
Schedule posts
Listening Capabilities
Data Analytics
Multiple Integrations

How much does Sprout Social cost?

Hootsuite

With more than 15 million users all over the world, Hootsuite is one of the best social media management tools. This amazing software makes easy to use multiple social media accounts at one time. This tool will fulfill all essential needs to manage social media accounts. It is one of the most supported apps, compatible with over 35 social networks including Facebook, Twitter, Pinterest, and Instagram. The biggest reason to choose Hootsuite tool for your business is that it enables you to manage multiple social media accounts. You do not need to remember the passwords of all your social media accounts or need to check the individual site.

By using Hootsuite your company can post updates, connect with your client base, and view the responses on more than 35 social media accounts which include Twitter, Linkedin, Facebook, Foursquare, Google+, WordPress Blogs. One thing that makes Hootsuite more popular is its powerful analytics functionality. With Hootsuite, you can easily generate your performance reports and share them with anyone in the form of Excel, Powerpoint, or PDF. Hootsuite is one of the most commonly used tools for social media management.

Why choose the Hootsuite Social Media Marketing Tool?

There are several reasons to choose a Hootsuite effective tool:

You can monitor multiple social media accounts in one place.
It supports lots of social media networks which include Facebook, Twitter, Instagram, Linkedin, WordPress, Foursquare.
It provides easy auto schedule posting.
Hootsuite offers 30 days free trial for its users
It is absolutely free for Individuals who are looking to try Hootsuite to manage their social media accounts. It also offers Pro and Business plans which include the extra features.

Key features of Hootsuite

Manage Multiple Contributors
Gather Intelligence by Monitoring Mentions of Your Company Brands
Optimize Delivery
Update Multiple Networks in Single Step
Social Analytics Reports
Ads Campaign Management
Customizable Reports
Content Curation
Scheduling and Publishing

How much does Hootsuite cost?

Zoho Social

For devising a powerful strategy, Zoho Social is one of the perfect Social Media Management Tool for Marketing. Its main aim is to provide social media management solutions to the Small and Medium-Sized Business. It helps the business to grow its online presence by reaching the right audience on social media. Through its prediction engine, it allows sharing more relevant content to its audience. Zoho Social comes up with the interactive calendar that lets you to scheduled posts by using easy drag and drop functionality. It provides the monitoring tool which helps to track when the customer reaches out to you so that your team will respond in a timely manner.

Why choose Zoho Social Media Marketing Tool?

There are so many reasons to choose Zoho social media marketing tool:

It balances the automation and high-quality engagements
Zoho provides its Android App by which you can easily get the benefits of Zoho’s amazing features in mobile phones.
Zoho allows you to schedule the posts individually and collectively on many social media platforms.
It is best suited for small and medium business.
It offers a Free plan for individuals to manage their social media engagements.

Key features of Zoho Social

Automatic Scheduling
Activity Logging
Bulk Scheduling
Keyword Tracking
Brainstorming
Multi-Channel Marketing
Social Media Metrics
One Window Management
Shortened Links
SmartQ
Repeat Post
Shared Inbox
Analytics and Reporting
Content Sharing via zShare
Content Calendar

How much does Zoho Social cost?

Crowdfire

Crowdfire is one of the biggest social media marketing products, especially for Twitter and Instagram. Through its Clean Engage Grow Philosophy, it guarantees the rapid growth on social media. It helps the business organization as well the Individuals to reach high audiences for the growing business. This tool offers many features that Twitter and Instagram do not provide which includes data about recent un-followers and inactive followers.

Crowdfire works for all whether it is a social media agency, e-commerce sellers, or business that wants to reach the high volume of audiences. The main focus of this tool is on mobile users. It provides native apps for both Android and iOS. This social media tool comes up with the smart analytics functionality so that you can easily track the engagement of your audiences of each of your individual post and compare it with the historical charts for the improvements.

Why choose Crowdfire Social Media Marketing Tool?

Crowdfire is one of the best social media marketing tools for content management.
It provides the schedule post on Instagram, Facebook, Linkedin, Twitter, and Pinterest.
It offers a free plan for individuals who are looking for social media marketing.
Crowdfire provides the Chrome extension to share anything without opening the Crowdfire dashboard.

Key features of Crowdfire

3 in one Scheduler+ Viral hashtag Tool+ Photo Suggested for Instagram
DM Marketing
Twitter Analytics
Follow Competition
Search by Location and Keyword
Android and ios Apps
Copy Followers
Repost
Team Inbox
Content Curation
Bulk Scheduling
Calendar
Engagement Optimization

How much does Crowdfire cost?

Agorapulse

Agorapulse is one of the best Social Management tools which helps the business to manage its all social profiles. This is a platform to help the business to publish new posts as well as monitor its top sites on Facebook, Twitter, Instagram, Linkedin, and Youtube. It is very user-friendly and offers Flexibility, Short learning Curve, Customer Support. This tool ensures that you are not going to miss any tweets, messages, and comments.

Agorapulse helps you to publish content whether it be scheduling for tweets, sharing pictures on Facebook, or Uploading a video on Youtube or Instagram. This tool enables users to effectively monitor all social media activities. It provides comprehensive reporting which show the effectiveness of your performance as well as social media analytics.

Why choose Agorapulse Social Media Marketing Tool?

This social management tool supports Facebook, Twitter, and Instagram.
You can also publish posts on Google and Linkedin platforms.
Agorapulse offers listening tab which let you do not miss a single social media mention.

Key features of Agorapulse

Facebook Analytics
Facebook Content Automatic Moderation
Twitter Management
Team Functionality
Calendar View
Powerpoint reports
CSV Reports
Bulk Scheduling and Publishing
Listening Capabilities
CRM Solution
Recycle Content

How much does Agorapulse cost?

Sendible

Sendible is gain one of the best social media management tools. It lets you manage the Social networks, Schedule messages, Engage your audience, easy to use dashboard. Sendible allows scheduled posting on multiple social networks from a single interface. If your business has multiple clients and contributors then Sendible is the perfect asset for you because it can handle as many social accounts you have.

The most catching feature in Sendible is that it doesn’t only engage the audience you already have but also you can measure the ROI in a flexible system which grows the way that your business does. It has the smart queue functionality which makes it convenient for your business to maximize the audience. It is also the best option for generating leads. You can target the right keywords from your dashboard and get the personalized reports on all other relevant keywords to target.

Why choose Sendible Social Media Marketing Tool?

This social media marketing tool offers integration with all key networks like Facebook, Twitter, Linkedin, Instagram, Google+, Pinterest and blogs Medium, WordPress and Blogspot.
It offers handy automation tools which drive the engagements.
Sendible offers Mobile app for Android, iOS.

Key features of Sendible

Multiple Social Networking Publishing
Integrated Analytics and Tracking
Lead Generation
360 Degree Brand and Reputation Building and Monitoring
Customer Engagement
Schedule Posts
Manage Multiple Users and Clients
Centralized Dashboard
Collaboration
Competitor Analysis
Content Calendar

How much does Sendible cost?

Friends+Me

Friends+Me is comparatively best social media management tools. By using this tool you can easily control your post on Google +. Its main focus is on Google+, Twitter, Facebook, Instagram, Pinterest, and Linkedin. With the utilization of this effective tool, you can publish your post, reach more readers. It is one of the solid options for those who want a simple post and do not want complicated features.

Why choose Friends+me Social Media Marketing Tool?

It allows to schedule your posts on social media accounts like Facebook, Linkedin, and Twitter.
It offers a Free plan that let you connect 1 social media accounts for every social media platform.

How much does Friends+Me cost?

Meet Edgar

Meet Edgar is one of the best Social Media Marketing Tool which helps you to reshare your content and optimize social traffic. This tool is basically used for management of content without hiring the specialized one. This tool queues on your content while you are focusing on other important tasks. With the continuous sharing of content, you will get a double range of traffic and increase audience engagement.

It provides you the option to set up the RSS feed to automatically imports blogs and articles. It does not have any powerful analytics features to monitor your social media engagements. But the tool comes with the link shortener feature which aim is to track the level of clicks.

Why choose Meet Edgar Social Media Marketing Tool?

Meet Edgar builds the library of social media content and publishes it to Linkedin, Twitter, Facebook.
It organizes content by category.
It is best suited for small and medium-sized businesses.
Meet Edgar offers the excellent features in its plans with 30 days money-back guarantee.

Key features of Meet Edgar

Social Media Scheduler
Automated Social Sharing
Automated Post Re-Sharing
Auto Refill-Queue
Browser Extension
RSS Feed Import
Direct Video Uploads
Category Based Scheduling
Unlimited Content Library
URL shortener and in-app tracker
Color Codes
Bulk Imports
Automatic Status Updates

How much does Meet Edgar cost?

Followerwonk

Followerwonk is one of the free Social Media Marketing tools whose main focus is to gather and analyze the information on Twitter. With follower wonk, businesses are able to engage the brand-influencer in their specific motive. This tool offers the ability to use keywords to search for Twitter users and then compare them with the various metrics like influencer, followers, following, etc. With this tool, you can improve the quality of your content by targeting the audience and matching their needs with your offers.

Why chooseFollowerwonk Social Media Marketing Tool?

It is one of the best and free social media marketing tools which helps you to manage the social engagements.
It helps to analyze the data of social media like Facebook, Twitter, Linkedin and many more.

Key features of Followerwonk

View Social Authority rankings
See Followers and their Locations
View Followers Losses and Gains
Maximize Times to Tweet
Know the Active timings of the Followers
Easily unfollow and follow in App
Compare Follower/ Following
Smart Filters
Intelligent Visualizations
Analyzing Capabilities

How much does Followerwonk cost?

Conclusion

Social Media Marketing plays a very important role in promoting your business on Social Media Platforms. These can help you to create content, automate postings and get your targeted audience to engage more effectively. You may use the effective social media marketing tools which are mentioned above to promote your online business on Social media.

Do you know about other Effective Social Media Marketing Tools which I have missed out then Let us know in the comments below?