Generating traffic is one of the crucial parts of Business. Every brand is finding ways to increase website traffic these days and focusing on developing a presence over the internet. These brands are often focusing on getting high conversion.
As a business owner, or as an entrepreneur. Getting an online presence in the right way is very difficult. There are various factors to drive leads to a website. The ways to increase website traffic are well discussed below
But it’s not as simple as placing a “click here” button on your home page.
And after that watching millions of clicks flowing in.
Instead of this business marketers and web designers need to take a more strategic approach. In this post, we’ll be giving you some quick and effective ways that actually work to optimize your website and the possible ways to increase website traffic and growth to your website.
The 5 possible ways to increase website traffic
By Increasing social media presence:
In today’s world ignoring social media is like ignoring salt in the food.
Social media has become the one in all place for all people seeking products and services. All over the globe, social media usage and their users have been increasing at a tremendous rate compared to the last decade. Having an account on social media like Facebook isn’t enough anymore to drive leads to your website. You always need to make sure that you have an active presence on other platforms as well. Here is the list of some Social media platforms that have millions of engagements. These are the places to generate traffic ……
Being limited to creating a profile is the biggest threat, you have to post actively and on a regular basis. Constantly posting links will increase the chances of you getting an increase in clicks and traffic.
Try your best to get more followers. Create posts that encourage engagement. Try to respond directly to your followers to direct communication. These actions can make it much easier, to generate new leads to your website.
Just because someone follows your brand on social media doesn’t mean they visit your website. But now, you can post links to your social pages with the intention of driving traffic directly to your website.
With the help of this, you’ll be able to determine which social platforms are generating the most traffic and which posts get the highest engagement rates, which age group is finding your product more suitable.
2. Taking advantage of creative Emails:
Email marketing is one of the precious marketing hacks of digital marketing. Companies are usually bogged down with executing many other tactics and forget about their email subscribers. This is the biggest mistake they make.
What are the strategies that can be used to drive leads to your website?
The very first step is to start building your email list. A very important step towards ways to increase website traffic. This will help you to organise people in one place. You can also add pop-ups to your homepage prompting visitors to give their email addresses in exchange for a discount.
What’s better than this could be, Right?
Or else you can encourage your social media followers to sign up for your weekly or monthly newsletter.
Your second focus should be on sending emails with worthwhile content. The message should entice leads to click to learn more. Should be well written and managed. Not some piece of shit.
For instance, in a good way, if you’re a restaurant owner, you can send a list of the top five restaurants or food to enjoy. You can also include two of those tips in the email and have the subscriber go to your website to get the additional three strategies.
With so many new market Emailing strategies, you can hit the right spot. It can be one of the most profitable marketing tactics.
And why is it so?
Simply because email is generally inexpensive, it delivers a high Return of Investment.
Another important point is Email marketing is also extremely versatile.
Adding another plus point, email marketing software makes it easy for you to track and analyze the efficiency of your email campaigns.
3. Improvising Search Engine optimization:
Another smart way to generate leads and traffic is through search engine optimization. SEO means generating traffic organically.
These can be achieved through On-page and Off-page. Implementing some of these other lead generation strategies will automatically help your SEO.
Using tools to improve your SEO, such as keyword research, you’ll be able to get more traffic from organic search results.
That’s because when someone is looking for something online, whether it’s a product or service, they’ll probably start with a Google search.
According to leading SEO experts at Brew Interactive, SEO is a comprehensive strategy that delivers performance at all levels. Whether you are looking to build digital awareness or push sales and revenues, the right SEO strategy can help you achieve all this and more. Businesses need to understand that they need to invest in SEO for the long-term to start seeing real results from their investments.
In fact, 80% of consumers use Google to help them find information about products before they make a purchase.
Once you’ve arranged your keywords, you’re ready to write content.
For instance, use on-site SEO practices, like adding the keyword in the header, to earn more leads.
4. Use a basic Call to Action (CTA) to your Homepage:
Adding a CTA can help you drive leads to your website. Suppose, your website’s homepage design is what catches a person’s attention, the CTA is what keeps it. However, don’t hackle your visitors with an invitation to see the complex or irrelevant content you have.
Your homepage sits at the top of the marketing funnel, and should, therefore, offer either a free trial or subscription to a recurring campaign, such as a newsletter. Consider including the following CTAs on the front of your website:
Subscribe to newsletters
In brief, if your consumers want their browsing experience to be as non-invasive as their buying experience. Oftentimes they’re not ready to make a purchase when they first find your website.
To enlighten them with your product details with no effort or commitment, invite them to subscribe to an email that notifies them with product updates.
5. Guest posting:
To increase website traffic starts from building a social media presence and constantly being in touch with your customers.
Now, the question is how to guest post or how to approach someone for letters of exchange?
Well, if you have this in your mind, the answer is right here.
You can be in touch with them by contacting them through social media sites like Twitter, Facebook, Instagram etc. or can add a comment on their site. While tweeting them, make sure you are using their official Twitter handle, or to the concerned person so they know the point of doing this.
Then head over to their blog and leave high-quality comments on posts.
Now, let me help you by giving a few tips on creating a guest post that will actually work.
Using simpler words is never old school –
You want people to be able to read and understand quickly what you are writing about, especially if it is about a complex topic. So, write at a 5th-grade level.
Try to put ample internal and external links into your post. Bloggers always love this approach.
- Make conversation through the article –
How? Well, by asking questions throughout your post. This will help to interact with your readers and their point of interest. Allow your readers to think and respond.
Add powerful headlines –
For now, concentrate on generating some truly persuasive headlines. This is the most important feature to acknowledge.
Always add a call to action –
Always make sure you add a clear call-to-action button.
- Requesting a lot of information is not good–
Try to ask for brief information from the readers like an Email address. If you can live with that, then don’t ask for anything more. If you want to, ask for a name. Asking for more will drive down conversions and heckle the readers.
Always use social proof –
A great need for social proof. This may include things like endorsements, number of clients, subscriber counts and social media followers.
Always remember the design –
Never ever forget the design of the site. A well-designed site will always convert better than a site with poor design. So, always try to keep in mind.
Try to consider these business saving points for a long and less heckle environment. Acknowledging these points can help you to reach your goal and achieve the desired.
I hope this article has helped you in a better way. Comment below for any queries and questions regarding the ways to increase website traffic. Do share if you have any kind of suggestions or any point you want to share with us.
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Stay Stupid, Stay Hungry.