There is a famous quote by Seth Godin:
“Content marketing is the only marketing left!”
And there is a reason behind it, why he said so – because, quality content should be useful and authentic, without this no one can enhance and empower their business. We can safely say that custom content and high-quality content will become very important to move forward and supersede our competition.
Content marketing is constantly evolving, especially when marketing has taken digital grounds where businesses are leaving no stone unturned to leverage their SEO digital marketing.
Content is the King and plays a vital role in deriving traffic and leads; nevertheless, the challenge is how to upright our content marketing goals to do business in 2023
Let’s find out!
Content Marketing Trends to Set in 2023 for Business Progression
#1 User Generated Content
This sounds familiar! So what exactly is UGC?
User-generated content or UGC is any content that has been made and published by unpaid users or contributors, often those users are the followers who promote the brand instead of the brand promoting itself.
It can be of any type: website pages, social media posts, blogs, testimonials, and images.
For instance: Luxury car brands never advertise their product, the one who buys the car will surely share the image on every social media. (free content marketing)
How can you make User-generated content work for your brand? It’s not that difficult, you need to think out of the box! Just identify what your audience likes to share.
#2 Quality Matters the Most
According to Forbes,
“When it comes to digital marketing, quality trumps quantity and makes your brand more personable in the long run. We live in the age of transparency, and consumers crave authenticity.”
If you are planning to run the business longer, then quality should be the first priority of every person.
Quality always wins over Quantity and one must not forget that Google and its algorithms practice Quality First principle to rank websites over the top position.
This is extremely important to produce healthy or quality content so that the users will stick to your page, they will not think about the second option.
A Quality Content is:
- Hyper Relevant
- Engaging plus Entertaining
- Useful and Knowledgeable
- Addresses Problems
- Promotes Credibility
A Quality Content occupies a key place in a Business’s Content Strategy and when applied right with a directional focus, can turn your leads into happy customers.
#3 Video Content Marketing
Sometimes, reading blogs and dull images make a user feel bored and if that happens it merely implies a gap in your customer engagement.
This is where video content plays a part and is essential today as it is one of the most creative ways to escalate engagement. It encourages your audience to spend more time on the website and enables them to know more about you and your brand in an entertaining way.
According to the survey, 85% of the users in the United States watched video content on their devices. Video is here to stay and is a critical part of the future of marketing.
If you want, your audience will be engaged with your brand, you need to make the creative videos. There are plenty of tools and platforms available in the market like Facebook live videos, Boomerang by Instagram, etc.
Visual content marketing is very trending these days, visual marketing refers to Graphics, colorful images, templates videos, etc which make them more appealing and attractive.
With the help of visuals marketing, the reader remembers information about your brand and product and keeps you top of memory long after they look away.
- 93% of human communication is visual
- 80% of people are more likely to read content with colorful images and graphic visuals.
- Presentations with visuals effects make them 45% more convincing and easy to understand.
To utilize this technique, create interesting graphics and make your post stand out from the crowd so that your customers will attract.
Prefer a 5minutes Read on: “2020 Visual Marketing Trends for Global Online Visibility.”
#5 Voice Search
Voice search is part of Artificial intelligence and the future of the digital world, according to the survey, 10 billion voice searches are happening in a month across the world.
By 2023 more than 60% searches will be done by voice search all over the world!
Experts formulate that content strategy should be according to voice search.
- Try to target longer phrased keywords
- Your website should be mobile-friendly
- Instead of writing about “best restaurants in New York” try writing “Where are the best restaurants in New York”. Focus on complete Ques and Ans.
#6 Brands Go Niche with Content
Content is called the King of Marketing because it is the only thing that attracts and retains customers but if the content is not related to a particular niche then having content is equivalent to no content.
Some brands are becoming niche-specific with their content to get particular users. Content about the respective niche helps the user to engage, for example instead of writing “reasons for outsourcing app development” you can write “Reasons for health care to outsource the app development”.
There is a way to attract users as per their wants, and for this, there is a need to segment your audience, know their demographics and craft content as per their requirements.
Niche and Context is the new focus to pay heed for successful content marketing.
Prefer Reading: “How to Write SEO Friendly Articles?”
Podcasts have launched in recent years.
According to the Statista report, the number of Podcast listeners has tripled from the last decade and the number is still increasing.
This could be the best time to start a podcast for your brand, while some podcasts cover wider topics, it is best for your brand to focus on a single podcast. This can contribute to niche marketing and help your brand to build credibility within your field of expertise.
That’s a Wrap
Now you are aware of the content marketing trends for 2023, you can start implementing them into your strategy.
There is absolutely no question the year 2023 will see more technology, more AI, more marketing and more of quality Content.
So gear up with these proven and effective content marketing trends to attract delight and engage customers, thus, amplifying business gains.
Gary B is a serial entrepreneur with 14 years in technology and commercial software solutions. A true passion for building something great from nothing and willing to push to the limits to achieve big goals. Have a high degree of entrepreneurial spirit. His main differentiator is his focus on achieving excellence.