One of the best ways to stay ahead of your competitors in the race to win customers’ attention is to use video ads on platforms like Facebook, YouTube, and Instagram. However, creating effective video ads can be an extremely time-consuming task.
f you don’t know how to use an online video editor, then visit Promo.com to discover how to efficiently create professional-looking content. Here are 9 things your competitors know about video ads that could give them an edge over you.
#1. Video Marketing is Important.
Whether you like it or not, videos are an important part of any online marketing campaign. And it will only continue to grow. That means that if you don’t already have video ads on your site, you need to start adding them right now.
Creating a good ad is a huge time saver since a well done video can be adapted into countless other forms. For example, take a look at how TechSmith uses Adobe After Effects to quickly adapt one trailer into four other versions.
If you have little or no experience in video editing, then make use of simple software. Promo.com provides an online video editor that you can use to easily create quality videos for your business.
#2. Viewers Have Short Attention Spans.
If you’re not familiar with how people consume online content, then it’s easy to be surprised by how short their attention spans are. However, this doesn’t mean they won’t notice if your video ads are poorly produced or of poor quality.
It only takes a few seconds before someone decides whether or not to watch a video. If it looks like garbage, chances are they’ll move on and never come back. With an online video editor you don’t need expensive equipment and professionals to create highly polished ads in a matter of minutes.
So all you have to do is edit it into whatever format makes sense for your particular ad campaign. That means that whatever kind of ad product you want to sell, there’s no longer any excuse not to create awesome video ads.
#3. Focus on Video and Audio Quality.
Do some quick research online and you’ll quickly realize how many options there are when buying cameras these days. Even if you have a lot of experience shooting videos, it can be hard to know which one is right for your business. But whatever your choice is, make sure your footage are of high resolution.
Just like with video quality, audio is also important. And it’s just as easy to screw up with bad audio equipment or production skills on your part. It doesn’t matter how amazing your video looks; no one will watch it if they can’t hear what you’re saying.
#4. There’s No Excuse Not to Edit.
Another common mistake people make is just throwing a video up on their site and hoping that it does well. But without professional editing, you’re doing yourself a huge disservice.
If your video isn’t engaging or visually appealing, then there’s a good chance nobody will watch all of it.
With online video editing software, though, anybody can produce high-quality videos in minutes. So instead of settling for those who don’t really know what they’re doing (and end up having to do multiple takes because they messed up), you can spend your time creating ads instead.
#5. Don’t Underestimate Explainer Videos.
It may sound strange, but sometimes one minute is all you need to sell someone on your product. If a potential customer watches a video of your product in action and they’re impressed with what they see, then chances are they’ll be more likely to buy from you than from competitors who have been slacking off.
Not only that, but such videos also increase click-through rates by 400%. So if there’s any advertising format that everyone should be taking advantage of, it’s definitely explainer videos.
#6. Upselling and Cross-Selling Can Help.
If you’re trying to generate more sales from your existing customers, then upselling and cross-selling can help, but only if you know how to do it right. In fact, upselling is so easy that you can probably figure out how to do it yourself. It doesn’t have to be complicated or time-consuming either; just give your customers a reason to buy more from you, and chances are they will.
#7. Don’t Forget Promotional Videos.
If you really want to get your audience engaged with your brand, promotional videos are one of the best ways. Since such videos highlight all of your products or services in action, they don’t need to rely on flashy graphics or gimmicks to catch people’s attention.
#8. Make Use of Stock Footage.
Stock footage is often overlooked by small businesses. But if you want to stand out from competitors who aren’t using it, then take a good look at what stock footage can do for your business.
#9. Don’t Forget to Advertise.
Finally, don’t forget that if you want people to see your video, then you need to advertise it. You can do that with Facebook advertising or banner ads on your site. Whatever works best for you is what you should stick with. It takes time and effort, but once you get it right, your business will be running like a well-oiled machine.
Benefits of Using an Online Video Editor to Outsmart Your Competitors
Many advertisers overlook one of the most effective ways to increase brand recognition and drive traffic: an online video editor. It can be a cost-effective tool for business owners who know basic video editing techniques. Not only can you create ad campaigns on your own, but you’ll also free up time for other important tasks.
There are a lot of online editing tools on the market now, and choosing which totally depends on your business needs and goals.
When you’re creating professional videos, there are many elements to take into consideration. From choosing which editing tool is right for your brand to developing a storyboard that clearly communicates your vision, many essential tasks need to be done.
So what are you waiting for? It’s time to even the playing field in the video marketing industry. Test drive an online video editor today and see the difference!