Google Ads Vs Bing Ads 2024 – Which One Is Better For You?

Advertising on google and bing is the best medium to expand the reach of your business. Right now, you might be looking for an efficient place to display it on Google ads vs. Bing ads. Google search engine right now contains 77% of searcher queries. And Bing has 4.58% of searcher query, that does not mean Bing is not a good alternative for advertisement. Bing offers paid search advertising with cheaper pay per click than Google.

Difference between google ads and bing ads

If you are looking for a better platform for advertisement between bing and google.  This differentiation will help you to figure out which one you should go for? First, let discuss the difference between Google ads and bing ads.  

  • Each platform has different ad scheduling work, so you should know both channels.  And know the data that perform best for you.
  • Google search partner set at the campaign level, In bing you can adjust ad at the ad group level.
  • To target different fields of buyers for specific products or services. Google and Bing both allow advertising makers to add to the market audience.
  • The keyword research tool and negative keyword targeting are offered by them. But, bing has low traffic volume for keywords.
  • Google Ads has two advertising networks. the search and display network. But bing Ads has three search engines Bing, Yahoo, and AOL as its advantage. If you put ads on any of bing search engines they display on every search engine.

Features differences of bing ads and google ads

There are some more differences between google and bings ads to help you to choose the best:

Reach: Google Ads vs. Bing Ads

Reach is the main component to advertise your product online. With display networks, Google ads own 76% of the network while Bing seized only 5 % of traffic. But Bing does offer the advantage to reach 53 million desktop searches that Google can’t. Overall, if you want to reach then Google ads are for you.

Targeting keywords: Bing Ads And Google Ads

The keyword is important whether you advertise on Google ads or bing ads. Both offer almost the same keyword match option but Google ads broad match modifier is available as an extra option. The problem with Bing is that the keyword has a low search volume that means less target audience. 

Cost: Google Ads vs. Bing Ads

Cost also plays a major role in the battle between bing ads google ads. Advertisement on Bing ads is 25-35% less than on Google ads. But as you invest less you also get in less return.  You won’t be able to target a specific audience.

Features of Bing ads vs google ads

CPC (cost per click): Google Or Bing Ads?

With the cost what also matters is. You also want to know about what amount you have to pay when someone clicks on your ads. The average CPC for bing ads is $1.54 and for Google, ads are $1 to $2.

Click-through rate (CTR): Bing Ads vs Google Ads

CTR is a defined measurement to analyze the performance of your AD. Your Ad CTR mentioned to you how many users click on your ad or how many just see it. 

The CTR for Google display ads is 1.91% for search and 0.35% for display networks. An average CTR for bing ads is 2.83%.

Display URL: Google Ads vs Bing Ads

Google Ads and Bing Ads both highlight the display URL underneath the ad headline. Bing shows their display URL with Bold letters. Whereas Google does not. 

Description text: Google Adwords Vs Microsoft Advertising

There was a time when Google just offers a line restrict to only 35 lines and Bing offered only one line maximum of 71 characters. As because of rising Competition both now offer 80 long characters in one description. Bing provides discount deals with Bing ads promotional Code but not microsoft.

Conversion rates: Google Ads vs. Bing Ads

Conversion rate is also a regarding the factor of online advertisement, This rate determines how many peoples complete your Ad’s goal. Means purchasing your product and calling on your business. In the comparison of users who just clicked on your ad.

Well, then what is the conversion rate for Google Ads and Bing Ads? On Bing, the conversion rate on Google is 2.94%. And on Google, it is 3.75%.

Ad-Restriction: Bing Ads Vs Google Ads

The restriction on Ads is permanent since the day the advertiser start advertising on Google and Bing. Regulation and rules have to be followed by advertisers on what content they could show in their advertisements.  

Nowadays Google has become a lot stricter since they have blocked many affiliate marketing links.

Both Google and Bing share the have same mentality on the restriction of Ad content. List of the restricted content on Bing and Google-

  • Copyright Content
  • Adult Content
  • Political and religious content
  • Hate speech
  • Gambling and Money-lottery
  • Sensitive Ads

As you have noticed that both share the same similarity. But overall, Bing is a little moderate on what users can advertise. And this shows major differences in their Ad-policies.

Bing ads vs google ads

Tools: Google Ads (PPC) vs. Bing Ads (PPC)

To improve the Ads creator experience and for their convenience. Google and Bing both provide the tools to create Ads faster and in quick succession.  

Google Ads provides a tool named Google editor app, this app can be used offline. And uploading Ads with the help of this app is a lot faster and easier.

Bing Ads is not behind Google when it comes to Convenience of the User. Just like Google keyword planner, Bing also has Keyword research tools to discover new keywords. Although, the Bing Ad editor app is not as advanced compare to Google editor.

Last difference Between Google Ads and Bing Ads: Conclusion

After going through all the details, the major differences between them are reach, Cost, and Ad policy.  Due to the increasing popularity, Google is more expensive and restricted. While also has a large advertising network. Bing is also posed as a great competitor to Google, but less share in the market makes him the second choice. In recent times, Bing has also increased their participation in the market. But they have to work more to beat Giant.

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