How to use motion graphics for marketing?

Ever wondered why your content is not getting enough engagement or traction despite giving your best? If yes, then the problem might not be in your content but the way it is presented.

While long-format content is important from an SEO and informative perspective, they often fail to retain the consumers. In this fast-paced world, not many would spend time reading an entire piece that is nothing but a few sets of words.

This is where motion graphics come in. In short, motion graphics are animated graphic elements that are short, fun, and engaging. For e.g., a GIF. Recent studies and surveys show that short videos or similar motion graphics attract more views and can shoot the revenue up to 49%. 

With motion graphics, one can create short-form content that urges consumers to stop scrolling and take a good look at the content. This paves the way for consumers to grasp complex information within a quick span of time and thus emphasize your brand’s message. 

Social media giant Twitter once stated that tweets with a GIF achieve 55% more engagement than those without it. The same also facilitates more conversation among the users — 80% percent, to be precise. Motion graphics are branched out of animation and are widely used across every platform today. If you plan to assimilate motion graphics into your marketing campaigns, this article would certainly be of help.

Let us describe to you guys briefly that  What Are Motion graphics? Motion graphics is an umbrella term that refers to short, animated videos. This can either be 2D or 3D muted videos or with voice-over and/or sound effects. Motion graphics can be as simple as a GIF or as complex as VR, 360-degree, or augmented reality. In simple language, motion graphics is animation, with text comprising a major part. A simple or static image can be brought to life with the use of motion graphics.  

This helps in hooking the interest of social media users and making them linger around for a while. Combined with a catchy copy, voice-over or sound effects, one can use motion graphics to create eye-catching social media posts, ads, presentations, among others. 

Motion graphics often act as a brake for social media users who get bored watching static posts, plus motion graphic content receives far greater attention than other image forms of content. Amidst the fast-evolving online media space where a certain post gets limited to no attention, motion graphics come as a boon.

How to use motion graphics in your marketing?

There are two major ways to create motion graphics. First, start with animation right from the beginning of the process. Second, use graphic elements from the content library and add them to the existing content using software or a visual editor. Using software or a visual editor can also add transitions, voice-overs, or extra video/audio effects.

  1. Logo animations

The aesthetics and meaning behind a logo are of very much importance. A logo is considered the face of a particular brand, and it is also the first level of communication between the brand and its target audience. A clever and catchy logo is certain to remain in the minds of the consumers for a long time. Thus, creating a logo is something that shouldn’t be done hastily. 

Using motion graphics to create or introduce your logo would be of great help as it would be striking and easy to remember for them. A perfect blend of moving pictures/texts/music and all such elements would increase your brand logo’s aesthetic appeal and consumer engagement. Google is the prime example of a brand using motion graphics for its logo.

2) YouTube ads

YouTube is a platform with countless video content. Each of us tends to come across them on a daily basis. We also come across skippable/unskippable ads while streaming videos on YouTube. Identified as one of the strongest platforms to promote brands and products, YouTube often pushes ad content at the beginning of a video.

However, the most challenging part of creating a YouTube ad is immense competition and the conviction of making the viewer wait and watch the entire ad without clicking the skip button. The latter part is very difficult as YouTube is a platform where users visit to consume video content and to make them halt and watch an ad, the ad should be impressive and out of the box.

With motion graphics, one can easily overcome such contingencies. For example, Vyond has a YouTube ad that has been smartly created using motion graphics. The informative video is a perfect blend of background music, a strong voice-over and a powerful message.

  1. GIFS

Graphics Interchange Format or shortly and popularly GIF has been around for a long time. It is a pivotal part of today’s online culture and is equally famous among all age groups. While GIFs are mostly used to add more fun and life to a certain conversation, we have also seen brands seek to resort to GIFs in order to make the content more relatable to the audience and easy for them to remember.

In addition, creating a GIF is not at all a difficult task, and one does not need to know complex software like Adobe Premiere Pro or After Effects. A simple photo-editing tool or basic Photoshop skills would be more than enough. There are also numerous websites that can create GIFs within seconds. 

  1. Explanatory videos

An explanatory video is a type of informative video that is made with the purpose of educating the consumers about the products/services of a particular brand/company. Many crucial aspects like the background of the company/brand/product, its cutting edge technology or the company motto, its unique features etc., all can be conveyed via explanatory videos. However, every other brand or company has an explanatory video, and to stand out in the crowd, one needs to think differently.

Once again, motion graphics can be of great help over here. A well-animated motion graphics would help you create a unique way of reaching your audience. Furthermore, thanks to motion graphics, the consumers are also more likely to remember what they saw in the video. Since a majority of consumers are visual learners, many brands seek the help of motion graphics to create informative videos that help their target audience understand complex messages in the simplest way possible.

Explanatory videos with motion graphics could be handy in all aspects. From uploading it on social media to carrying out presentations, informative videos with motion graphics would undoubtedly be of great help. 

  1. Animated Infographics

Animated infographics are the new way to create interesting and educational videos. Today’s generation is too fast-paced to be patient enough to consume the traditional explanatory videos. Also, infographics seem complicated as they possess a lot of information for the consumers to consume in one go. This creates a loss of information, lack of interest, and, in the end, detachment from the brand. 

Use motion graphics in marketing

 With the help of motion graphics, one can easily create visualized information by combining images, illustrations, music, charts, graphs, texts and all such elements. Animated infographics can also keep the consumers curious enough to watch the content until the end. This also helps a particular company/brand in easily emphasizing their strong points to the consumers.

Other than the aforementioned, motion graphics can also be used in the following modes in order to boost your marketing.

  • Social media posts
  • Fb ads
  • Television ads
  • Brand promo videos
  • Company insider videos (that showcase the work culture of your company, brand, people, and values)


Motion graphics is a tool that is fun and attention-grabbing. It helps one to increase their customer reach, retention, brand awareness, and information sharing. Motion graphics is a favourite among marketers due to its quirky and easy nature. Anyone and everyone can create a GIF with utmost ease. 

Furthermore, motion graphics are the perfect way to convey complex messages in the swiftest and simplest manners. As compared to other forms of video formats, motion graphics are extremely pocket-friendly and less time-consuming. Users also tend to engage and relate more to motion graphics than static posts. The same makes it a perfect tool for brands seeking more reach and engagement.

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