Why blogging is necessary for a commercial website?
Had you ever tried to learn about blogging? Had you ever think of what is blogging? How does it work? And why blogging is necessary for a commercial website these days?
Hello, Guys here I am going to explain to you about blogging and why it is important for your businesses
What is Blogging?
Blogging is working since the 1990s. It is a platform where people can easily share their thoughts, experience, feeling or opinion. Blogging first started as a way of sharing people opinions and views worldwide easily. But Now blogging is also used for establishing your own online business presence. All the entrepreneurs saw many potentials in creating a blog. On a blog you are free to share anything you want or according to your interest. Now businesses are getting to much engage in this blogging platform. Blogging helps in generating traffic and helps you in increasing your search engine ranking.
How to start a blog?
One of the best things about creating a blog is that it is easy to establish and free of cost. You can cheaply add up a blog on your existing site.
Set up a blog
There are many free and popular blogging site which will help you in creating your own blog. You can easily set up your blog with WordPress, blogger, etc. But for the professional image and retain the control you have to choose a domain name and hosting for your site.
Once your blog is started then you have to add relevant content on your blog. You need to keep it active with fresh content for your business. Make a schedule and update your content on a daily basis. If you are writing a blog then always try to learn how to write a skillful content for a blog?
After doing this you have to promote your blog through different sources like social media, emails. Marketing plays a major role in establishing your popular image for the audience and also for the google search engine. For the better success of your blog or business, marketing is one of the better options.
Add income source
blogging is one of the best to add up adding income in your business. You can promote other business products and services by doing affiliate marketing. You can add advertising feed on your blog through Adsense. Here are many ways of earning money through a blog.
Top 9 benefits of blogging on your website
Blogging has become the most popular platform for increasing traffic. This will helps in promoting your business worldwide free of cost. If you are becoming a part of this activity then you have to learn what are the benefits of having a blog for a website. Here I am presenting 9 benefits of blogging on your website.
- Increase search engine traffic
Nowadays many new ways are used by the business owner for increasing organic traffic on a website. They solve and create many unique and interesting queries through a blog. This method will help in growing traffic on search engine ranking.
Adding different and more content or pages on your website, in turn, allows the google for indexing the unique content of your website. High quality of content will generate more and more organic traffic on your website.
One of the important point every website developer keep in their minds that the website should be search engine friendly. This will also help in indexing your content and quick audience review.
- Improve your brand
Blogging will help you in establishing and sharing information about your brand and productivity. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s like ability quotient. You can post content about your brand on a blog this makes your brand known for the audience.
- Build trust with increasing authority in the Industry
A blog is the best way to establish yourself and your brands as an expert field. In a blog, a blogger will share all the relevant information and explain the best about its products. If you are writing a unique and SEO optimized content then it will raise traffic and build trust for the audience. A piece of fair and clean information will help in the development of a website.
- Support your social media
Social media play a major role in enhancing traffic towards your blog and site. If you are writing an informative blog and sharing it on social media this will helps in increasing clicks on your website. Social media is a very popular and known platform for every user and audience. As you share a blog post on social media this will helps you in increasing traffic of your business website– when you are not able to share all the information through a website then the blog will help you in creating informative content and sharing it.
- Generate High-quality inbound links
Having high-quality internal links to your sites is the effective pillars of SEO. Internal links help in connecting your topic with the related topic. While external links and post reference gives them the only credibility of where the information is sourcing through. These inbound links will helps in generating referral traffic towards your website and blog.
- The search engine will find a reason to index you
The search engine will find a reason to index your blog pages if you are creating a post with the long tail keywords. Long tail keywords are more relevant and useful in searches. The blog post needed to be index by google because it brings many opportunities to find you online and indexed by a search engine. Drafting content will the help of long tail keywords will help in generating more and more users for your website. These factors will also help in building authority and branding.
- Increase Guidance
Research shows that more and more pages to a site will help in a lead. According to a blog of Hubspot, it has 400-100 page content and has more than 6 times leads on its website. In simple words, it shows that the more pages and solving queries of the people through blog writing will help in generating more traffic. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.
- Educates your clients
If you are writing content that will help in learning something new for your client then it will automatically help in raising traffic your site. Education is the most powerful weapon for everyone and every person wants to learn something new. If your client is able to learn something new then they will come again and again to your site and become a member of it. Give full and brief knowledge about the product and services you are providing to your client. This thing will build trust for the audience.
- Bring Freshness to your Site
Regular content posting will make your site look fresh and create a new look for the same site. Regular updates of a new topic will engage and client and solve different queries of the people on the same platform. Always try to explore new content and solving queries of the audience. It becomes quite difficult for people to come across and learn something from your platform so always try to write an article with a unique title and description.
Blogging is one of the best ways of creating content and build a better reputation in the online business world. This will help you in generating more & more traffic and good interaction between the audience and you. One of the best things is that you can create your own blog without charging any cost. Blogging on your business website is one of the innovative ways to differentiate your identity from your competitors. Sourcing and expressing your thoughts will help you to grow more search traffic, clients trust, credibility and ultimately converting everything to sales. So this shows that creating a blog will help your website and enhance your work.