TikTok has worldwide users with more than 800 million active people monthly. This means TikTok is a platform with users having loyal followings. Since TikTok is famous for making lip-syncing videos and users get familiar with their unique talents. Because of this popularity, many businesses add TikTok into their marketing plan to get success. Attain incredible growth on TikTok by delivering engaging and entertaining videos and attract new audiences to your page.
Usually, there are two kinds of people on TikTok, one who just watches the engaging videos and the other who makes those videos. If you belong to the category of publishing exciting videos, then TikTok is a great online platform to get more followers to your account. TikTok rewards the users for having more followers and engaging fans with good quality content.
Let us see the powerful ideas to get more followers to your TikTok account and grow your business or brand by having loyal followings.
#1. Make Your Profile Complete
Many users on TikTok deliver engaging content, but their profiles will not be complete. If you intend to attract more followers to your page, the first thing you have to do is complete your bio with attractive captions. Pay attention to your profile by spending time and hard work to make a compelling bio.
When a user captures your engaging content on the “For You” page, they check your profile immediately to know about your profession. In that case, if you have your profile with all engaging information and links along with exciting content, the visitor will definitely hit the follow button. Also, set an appealing profile picture that is easy to remember by your followers.
#2. Add Hashtags In Your Content
When you create content and publish on TikTok, don’t forget to include hashtags in it. Everyone on social media knows that hashtags play a vital role in improving your content visibility among your target audiences. Know the interest of your audiences and choose the hashtags accordingly.
TikTok itself provides a way to find hashtags on the discover tab. When you type a related keyword, you will get a list of hashtags. If you want to increase TikTok followers count, use the relevant hashtags where your target audiences may land on your exciting content. When a viewer shows interest in your content, they will follow your page for further updates.
#3. Prepare Original Content
The population of users on TikTok is growing day by day, either by creating simple lip-syncing videos or with any helpful content. Whatever you publish on TikTok, make sure that it builds trust among users. Prepare unique and engaging content with original information to get loyal followers to your account.
If you are not an expert on writing content, you need not worry about that because your audiences will always not expect unique content. Simple lip-syncing videos become famous on TikTok only with their talent. So, explore your talent to massive audiences with original content information to gather trustful followers on TikTok.
#4. Stay Online
The best way to gain followers on TikTok is with your online presence and content consistency. The audiences will follow you if they find exciting and new content regularly on your page. Post unique content at least once a day to increase your followers count quickly. If you can post exciting content once a day, follow the same, or else schedule your content thrice in a week.
But never sacrifice your content quality for gaining a massive number of followers. Even though you publish less content with exciting ideas, you will get more likes and increase followers with your engagement.
#5. Engage With Your Followers
Bring a good connection with your existing followers to create trust in your brand. Also, they may refer you to their friends and family to follow. Create content specially to make your audience respond to your video. Then start interacting with them by answering the question and extending the conversation.
Followers show interest if you respond to their comments because audiences will love to talk with their favorite creators. Ask for suggestions for your next content and implement them in your post to make them overwhelmed with your response. When other users on TikTok watch your account, they will also show interest in engaging with you.
#6. Combine With Others On Duet
TikTok introduces the most exciting feature called the “Duet feature,” where you can combine with your friends or any celebrity to bring popularity to your account. When you make your first duet, it is good to combine it with a person having followers like you to make you know for some people.
Once you get a better audience, you can combine with famous faces to grow your popularity among broad audiences. Show your uniqueness on the duet to attract more interested audiences to your TikTok account. Catch up the eyes of your duet person’s audience also to get loyal followings.
#7. Use The Advantage Of Other Social Platforms
Like TikTok, there are other engaging social media platforms like Facebook, Instagram, Twitter, etc., to show your talent. Since the importance of online media is growing, make your popularity on all the sites. If you have accounts on these platforms with an average follower count, you can cross-promote your engaging content to gain your existing audiences on other platforms into TikTok.
Encourage people on those sites to follow you on TikTok as well. Your fans might share your content with their friends also and make it viral. Use the same profile picture on all social media to identify you quickly.
#8. Take Part In Challenges
Grow your TikTok followers by participating in engaging challenges. When you focus on FYP, you will get plenty of challenges and select the one which suits you to show your talent. You can either participate in an existing challenge or create your own challenge to engage your followers with your account.
Use the hashtag challenge to get better results with an increase of followers. Create an easy and engaging video with a specific hashtag and publish the video. Ask your followers to participate in your challenge by delivering your video in a unique way and post on their page with the same hashtag. It provides a way to level up your follower’s count.
#9. Importance Of “For You” Page
The main page for new audiences to discover your content is the “For You” page. Here you will find lots of videos streaming having multiple content ideas. All the videos on FYP are highly engaging because the TikTok algorithm only boosts the ranking of videos if it is interesting.
While you watch videos on your FYP, you will get an idea of making unique and creative content. Post your videos regularly with great concepts and high-quality content to catch many people’s eyes on FYP and increase your video ranking.
#10. Learn From Experts
If your content should always be unique on TikTok, you can achieve this only by your effort and hard work. Make your effort an effective one by following experts related to your interest. Learn new ideas to create the most engaging content and get suggestions from them by maintaining a good conversion.
Use the FYP to come across the great videos and approach those creators to get ideas and learn things. You should not follow their strategies blindly; include your uniqueness on each content to get familiar among new audiences.
#11. Post On Peak Times
The important strategy to grow your followers count on TikTok is by posting your interesting content when your audiences are active. You can look into the analytics tool on your Pro account and know when your audiences are present on TikTok. Get more engagement for your account by posting your content at the right time.
The recent studies found that the best time to publish videos on TikTok is between 6 AM to 10 AM and 7 PM to 11 PM. Also, schedule your important content on weekend days to catch the attention of new audiences to your account.
#12. Use Trending Music On Your Video
Search for the trending videos or soundtrack on FYP to use it on your content and attract new people to your TikTok account. Tiktok itself provides the best way to find popular songs through the “For You” page.
When you scroll down the FYP, you will find plenty of videos. And if a song repeats in more than two videos, then it is trending music. Or, if you like two popular videos, the TikTok algorithm displays a list of ten trending videos on your FYP. Use the soundtrack on your video to attract followers.
Like all social media platforms, you can grow your followers on TikTok only with your work and effort to make them engage with your TikTok account. Stay consistent by posting videos regularly, and you will get a gradual increase in your audience count. Follow the tips in the above article and bring more followers to your account, improving your popularity.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.